Web+2.0

=Web 2.0=
 * (submitted by Terri Walsh)**

Definition
Web 2.0 has numerous definitions. [|Tim O'Reilly] regards Web 2.0 as [|business] embracing the web as a platform and using its strengths (global audiences, for example). [//[|citation needed]//] O'Reilly considers that [|Eric Schmidt]'s abridged slogan, //don't fight the Internet//, encompasses the essence of Web 2.0 — building applications and [|services] around the unique features of the [|Internet], as opposed to building applications and expecting the Internet to suit as a platform (effectively "fighting the Internet"). In the opening talk of the [|first Web 2.0 conference], O'Reilly and [|John Battelle] summarized what they saw as the themes of Web 2.0. They argued that the web had become a [|platform], with software above the level of a single device, leveraging the power of the [|"Long Tail"], and with data as a driving force. According to O'Reilly and Battelle, an [|architecture] of participation where users can contribute website content creates [|network effects]. Web 2.0 technologies tend to foster [|innovation] in the assembly of systems and [|sites] composed by pulling together features from distributed, independent developers (a kind of "open source" development and an end to the software-adoption cycle (the so-called "[|perpetual beta]"). Web 2.0 technology encourages [|lightweight] [|business models] enabled by [|syndication] of content and of service and by ease of picking-up by [|early adopters].[|[8]]

Source: [|wikipedia]